get clarity.

Restructure how your business operates

Your best people are stuck filling gaps between disconnected systems instead of growing revenue. I build the operations infrastructure that runs without them. Previously EA Sports FIFA. $100M productions, $7B franchise.

$1.9M+ Revenue
recovered
100K+ Students
managed
25+ Locations
supported
5→1 Platforms
unified
01 — Services

Two ways to work together

Operations Overhaul

I audit your workflows, map every gap where people are manually connecting your platforms, and build the infrastructure that replaces it. Scope and timeline fit the business — not a template.

Full audit
First deliverable
Custom
Scope & timeline
Go-live
Included

Systems Integration

CRM to comms, data to dashboards, intake to fulfillment. I connect your platforms into one system so nothing falls between the cracks and no lead goes cold.

AI-powered
Routing & automation
24/7
System uptime
Zero
Dropped leads
02 — Who I Work With

Built for operators, not dreamers

Production teams running on five platforms held together by people, not systems

Creators and educators scaling past 10K customers with infrastructure built for 100

Businesses growing faster than their systems can keep up — and losing revenue in the gap

03 — The Shift

Your customers stopped searching the old way. Most businesses haven't caught up.

The funnel works. It's just not being fed. Here's why.

01

The Old Game

Customer Googles. Sees ten links. Clicks around. You compete on page rank, reviews, ads. It worked for twenty years.

02

What Changed

AI answers the question directly. ChatGPT, Perplexity, Google AI Overviews. One recommendation. No list. If you're not it, you're invisible.

03

The Gap

Most businesses are still pouring budget into the old playbook. The ones who restructure first own the top of the funnel for their entire market.

This isn't a marketing problem. It's an infrastructure problem. And it's the difference between a full pipeline and an empty one.

04 — Process

Simple process. Clear outcomes.

01

Discovery Call

I learn your business, identify bottlenecks, and map the solution together. No pitch deck required.

02

Scope & Plan

Clear deliverables, timeline, and pricing. You know exactly what you're getting. No surprises.

03

Build & Ship

Weekly demos, iterative feedback, launch together. You're involved every step of the way.

05 — Project Cases

What I've shipped

Platform Build

Business Intelligence Platform

Angel investor tracking 12 portfolio companies from one dashboard. AI flags risks before they become problems.

0Weeks to launch
$18KMRR
Operations Overhaul

Enrollment Recovery System

Multi-location childcare franchise with thousands of leads going cold. Pipeline optimization and automated reactivation designed to keep every classroom full and every seat revenue-generating.

$1.9M+Estimated recoverable revenue
0Stale leads reactivated
Operations Overhaul

Call Intelligence System

Executive coach closing $500K/year. Every call auto-transcribes, syncs to CRM, creates follow-ups.

0Hrs saved/week
0%Follow-up rate
Operations Overhaul

Lead Recovery Engine

Med spa losing $9K/month in missed rebookings. Automated follow-ups now capture every opportunity.

+$114KAnnual revenue
0%More rebookings
Operations Overhaul

Sales System Optimization

Online education company with 100K+ students across multiple products. CRM restructure, sales pipeline rebuild, and AI agent replacing manual customer routing across channels.

100K+Students managed
0Systems unified
Operations Overhaul

Production Pipeline Integration

Creative production company running on ShotGrid, spreadsheets, email, and Slack. People were the integration layer between every platform. Replaced with a single connected system.

0Platforms connected
0Hrs/wk recovered

Built with tools that scale

n8nPythonGoHighLevelSupabaseClaudeOpenAITrigger.dev
TwilioJustCallCal.comClickUpMonday.comAirtableGoogle Sheets
06 — About

I used to be the person holding everything together manually. Now I build the system that does it 24/7.

Project management at EA Sports FIFA — $100M productions, 200+ people, a $7B franchise. VFX production coordination across studios. I spent years being the person who held disconnected platforms together. Now I build the infrastructure so your team doesn't have to.

07 — FAQ

Frequently asked questions

Q. Can't I just map this myself?
Sure, but you'll spend 10+ hours researching platforms and still won't know which gaps to fix first. Most businesses have blind spots they can't see from the inside.
Q. What if I've already tried mapping my journey?
Great. I'll look at what you've mapped, identify where your assumptions are off, and show you the gaps your team can't see.
Q. Do I need to prepare anything?
Not really. Our first call is a conversation, not a presentation. I'll handle the rest.
Q. Can I bring team members?
Absolutely. The more perspectives, the richer the mapping. Bring anyone who interacts with customers.
Q. Will you recommend tools?
I stay on top of every new tool, every AI release, every platform shift - so you don't have to. If something is genuinely better than what you're using, I'll tell you. But I'm not here to overcomplicate your stack. The goal is a lean, fully functioning system - not more software to manage.
Q. What does AI search have to do with my operations?
The way leads enter your pipeline changed. Customers ask ChatGPT and Perplexity instead of scrolling Google. If your business isn't structured to show up in those answers, your funnel starves no matter how good your conversion is. I build the infrastructure that makes AI recommend you.
Book a Discovery Call
Founder
Genevieve Claire
Operations Strategist · Previously EA Sports FIFA · VFX Production
Founder & CEO LinkedIn →